Simple support for older people and their families
Financial support. Practical guidance. Applications done properly.
Understanding what support may be available can feel complicated.
Simplicity Assist provides a simple place to start. We help older people and their families understand what financial support they may be entitled to, and provide practical assistance with the applications themselves.
No membership. No subscription. No pressure.
"You don't have to know the answer before you contact us. Just tell us what's happening."
We'll help you understand what may be worth looking into.
Free benefits assessment
£0, with no obligation
Fixed fees only
£199, one-off
Plain English
No jargon, no assumptions
Working with entitledto
Independent benefits calculation
Why Simplicity Assist?
Billions of pounds in benefits go unclaimed every year.
Despite free sources of advice, billions of pounds in benefits remain unclaimed each year. Many older people either do not realise they are entitled to financial support or find the claims process too complex, time-consuming, or overwhelming. While many public services have moved online, a significant proportion of pension-age individuals still prefer personal, one-to-one assistance.
Simplicity Assist bridges this gap by providing a trusted, end-to-end service that helps clients identify their entitlements, complete applications accurately, and maximise the financial support available to them.
Could you or someone you care about be missing out on support?
Many people don't realise that their circumstances may mean they could be entitled to additional support.
Others know they need help but don't know where to start.
- Benefits can be complicated.
- Forms can be daunting.
- And sometimes it can be difficult to explain exactly what help you need.
You don't have to know the answer before you contact us. Just tell us what's happening. We'll help you understand what may be worth looking into.
Or call us on 0800 000 0000
Who do we help?
Older people
If you're approaching or above State Pension age and want to understand whether you may be missing out on support.
Sons and daughters
If you're helping an elderly parent and want reassurance that they are receiving the support they may be entitled to.
Partners and families
If someone close to you has experienced a change in their health, care needs or financial circumstances.
People who simply aren't sure
You don't need to know which benefit you're looking for. We'll help you work it out.
What can we help you look at?
Read our plain-English guidesAttendance Allowance
If you or someone you care for needs help, supervision or support because of a physical or mental health condition, Attendance Allowance may be something worth looking into.
Guide: Attendance Allowance explainedPension Credit
We can help you understand whether your circumstances may mean you could be entitled to Pension Credit.
Guide: Pension Credit explainedCouncil Tax
Depending on your circumstances, you may be entitled to a Council Tax discount, reduction or other support.
Guide: Council Tax supportOther support
Your circumstances may mean that other financial or practical support is worth exploring. We'll help you understand what may be relevant.
Tell us what's happeningWe look at the bigger picture
It's not always just about income. When we speak to you, we may consider:
01
Health and care needs
Whether you need help with personal care, everyday activities, mobility or supervision.
02
Household circumstances
Who you live with and your wider family circumstances.
03
Housing
Whether you own or rent your home and your Council Tax position.
04
Finances
Your pension, income, savings and existing benefits.
We believe in looking at the person, not just the paperwork.
The people you'll speak to
You won't be passed between departments. One person will take your enquiry and stay with it.
Margaret Doyle
Benefits Adviser
Twelve years in welfare rights. Handles most Attendance Allowance enquiries.
Ade Fashola
Family Liaison
Speaks with sons and daughters who are helping a parent from a distance.
Ruth Kavanagh
Applications
Prepares and checks applications, and follows up on what happens next.
What families tell us
“I rang on behalf of my mother and had no idea where to begin. They asked the questions I didn’t know to ask.”
“The form had been sitting on the table for two months. It took one phone call and an afternoon.”
“Nobody tried to sell me anything. They told me plainly what was worth applying for and what wasn’t.”
How it works
Book a free assessment
Answer a few simple questions about the person who needs support.
We review the information
This helps us understand the circumstances before we speak to you.
We call you
A member of the Simplicity Assist team will have a friendly conversation with you.
We explain what may be worth exploring
We'll help you understand your options.
You decide what happens next
You can do it yourself or ask us to help.
There is no obligation to purchase anything.
Book a free assessmentHelping older people. Supporting families.
Whether you're looking for help for yourself or trying to support someone you care about, we're here to make things simpler.